Three billion viewers .. there's gold in them thar hills

The Sun has reported that 3 billion people will watch the next royal wedding on TV. I won't be one of them, but it occurs to me that there are massive profits to be made here. Do the royal family have the TV rights to sell, or is it the UK state that does this? Have the BBC got automatic rights? Do they sell them on for multi-millions? Or can Sky outbid them, like for the football? What about advertising? Think what people pay for half time at the Super Bowl - this is 3 billion viewers for god's sake! And sponsorship - think what Bill and Kate could make by getting wedding-gear sponsorship  walking up the aisle with "Pepsi" on their backs (Sorry coke they offered more) . Or could the whole thing be turned into a massive interactive phone-in reality show, with members of the royal family being evicted? JEEZ the possibilities are endless - it's a money mine I tell you, and people will be digging like crazy.

(NB all these ideas are © Gary Socrates 2010 - just leave your number below next to how much you are offering and I'll get back to you)